Church Web Strategy – Part 1

At Conversatio Morum, our goal is to help empower the church to better utilize technology for it’s mission. When talking about technology and reaching people, I would argue that the primary vehicle for doing so is developing an online pressence.

To give you a better perspective, here are some statistics that I pulled together:

  • 42% of people deem the internet, NOT TV, as the most essential to their lives. This is up from 20% in 2002.
  • Currently, 80% to 85% of people are finding their church based on websites
  • users spend 80.3% of their time on webpages above the fold(the fold is the point at which you have to scroll to see more of a web search), and 19.7% below
  • 85% of church websites are poorly designed, 10% are merely adequate, and only 5% can be considered really good

These statistics seem to line up with the church where i’m a pastor.  It seems that every person I speak to has found our church via the web.  Since this is a growing area where many churches are needing assistance with catchup, I’m starting this series to help assist with thinking through things such as: overall communication strategy, web pressence, and social media engagement.

With this subject, if you have any questions, then please feel free to ask in the comments, i’ll do my best to answer.  Thanks!!

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